To deliver results and meet client expectations, we as graphic designers, could be both artists and designers. We put on two hats as we communicate and negotiate our preferences, creativity and predicaments in the stages of planning and production.

 

In order for us to thrive and realize our full potential, we must understand that our true value is measured not just by fulfilling corporate functions or client demands, but also by expressing the uniqueness of, and passion for our art.

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